Around 50% of Pinterest users have bought a product after seeing a promoted Pin. Pinterest ads integrate seamlessly into user feeds, making them feel less invasive. Pinterest has a high clickthrough rate and is second only to Facebook in generating social media traffic to Shopify stores. Pinterest is the perfect place to go to display your products in aesthetically-pleasing visuals for added value. On top of that, 77% of weekly users discover new brands and products on the app. non-Pinterest users who rely on social media competitors). People on Pinterest are 2.2x more likely to say it turns their shopping ideas into reality (vs. On average, shoppers on Pinterest spend 80% more than people on other platforms every month and have 40% bigger basket sizes. And 30% are more likely to admit that they love shopping. Pinners are 90% more likely to say they’re always shopping compared to other social media platforms.
So many are inspired by Pinterest and use it to help them decide which products to buy to make their dreams a reality.Īnd here are some specific reasons you should use Pinterest for business as an online store owner: The app comes with interactive workshops, webinars, a blog, a newsletter, and other resources for small businesses that want to learn how to best use the app. Pinterest offers educational marketing materials.The Pinterest Lens can visually identify more than 2.5 billion home and fashion objects. Visual search is growing in popularity, and Pinterest is the only social media platform to offer a visual search engine. In comparison, a Facebook post’s lifespan averages five to six hours, and Twitter’s 15–20 minutes. The average lifespan of a Pin is three months. One of the key metrics you should look at in a marketing platform is the potential reach of your content.Ĩ0% of Pins are Repins, which means Pinterest is a platform that values sharable content. Those who use the app, use it actively to find and discover new visuals. There are nearly 2 billion searches per month and over 70% of users save Pins. Pinterest is the 3rd most popular social media platform in the US ahead of TikTok, Snapchat, and LinkedIn and globally it’s more popular than Twitter. 1 in 2 millennials have accounts on the platform, and it’s quickly growing in popularity among Gen Z. It’s used by 431 million active users worldwide. Let’s look at a couple of reasons why you should market on Pinterest:
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